BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20260421T230726Z
DESCRIPTION:Click for Latest Location Information: http://dgiq2024west.data
 versity.net/sessionPop.cfm?confid=160&proposalid=15380\nAt Republic Service
 s, one of the strategic initiatives is Customer Zeal and one of the primary
  focus areas was to improve "Contactability." Our Servi
 ce Contact Data completeness stood at 25% and we started the project with a
  goal of 95%. The current number is hovering around 90%.\n\nThe ultimate&nb
 sp;business purpose was to improve retention and drive NPS scores - which i
 s a big deal in our industry.\n\nWe tackled the problem on multiple fronts:
 \n\n
 Data Governance Effort to lay the Data Quality baseline (Data Profiling and
  Power BI dashboard), and lay out the process to drive alignment acros
 s the organization on process and definitions.\n
 Customer MDM (Individual Facet) to tackle unification, deduping, enrichment
 , and presenting one best version of Contact Data. (Operational MDM) - It i
 nvolved maintenance and integrations to ensure all the source systems and d
 ownstream get the best version of Contact data. It also involved maintainin
 g the relationships between the Contacts to Accounts (Billing Entity) and S
 ites (Service Location Entity).\n
 Data Stewardship to improve the process of Creating and Updating Contacts.\
 n\nThe story does not end here. We are carrying the momentum to start off h
 eavy on Customer Mastering (B2B and B2C). The business goal is to know
  our customer more. Phase 1 is completed and more is to come.\n
DTSTART:20240604T154500
SUMMARY:Driving Business Value by Improving Contact Data Quality
DTEND:20240604T162959
LOCATION: See Description
END:VEVENT
END:VCALENDAR